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I’m Tibor Hornyák, Product Design Manager and UX/UI lead based in Budapest, Hungary.
Designing digital projects from 2005, establish, lead and manage teams from 2015.
years of experience
25+
About me
I'm a Budapest-based UX and product designer with more than 10 years of experience as team leader and manager and 25+ years in UX/UI/web/print design.
As a lead/manager I establish and scaled up design teams with a wide range of skill set. This includes hiring, training and managing people. I like working with product teams on challenges throughout the whole process of creating products, from the understanding the needs and problems through idea conception to the delivery and testing.
Projects
TMRW Hotel
The TMRW Hotel Automation App was designed to revolutionize hotel operations by enabling a fully self-service experience for guests. With this application, users can manage reservations, complete check-ins, unlock doors, register fellow travelers, adjust room temperature, request cleaning services, and check out—all without the need for hotel staff. The goal was to create a seamless, intuitive, and efficient user experience that enhances convenience while supporting the hotel’s automated business model.
Role
User Interface Design: ensuring an intuitive and adaptable interface
Research Leadership: managing in-depth user interviews and pain point analysis
Team Management: coordinating cross-functional teams to align on the vision
Process Optimization: streamlining workflows to improve efficiency and usability
Genesys Cloud: Predictive engagement
'Genesys Predictive Engagement' is a powerful tool to track a visitor's website visit, analyze it, and predictively help to reach the visitor's goal. As a Product Design Manager my task was to understand Genesys's strateg as 'Experience orchestratin' and 'AI powered experience economy' and organise a website to find out how we can use 'Customer intents' in 'Genesys Predictive Engagement'. Based on the workshop findings set up the mid term roadmap and priorities, organize research activities, create low and high fidelity mockups and layouts, create and test prototypes.
Role
Workshopper: organise, and facilitate WS at Galway, IRE for 10+ PM and DEV professionals.
Stakeholder management: 3 in a box modell, work closely with PM and DEV directors and managers
Presenter: share the UXR findings and workshop golas during the event, afterwork the WS findings
UX/UI designer: based on the workshop findings, I created low and high fidelity mock-ups and designs
Blackrock: Pre-Trade
Blackrock Pre-trade is for: analyze liquidity across many iShares ETFs and their underlying assets. Use the tool before executing a large trade to access BlackRock’s t-cost models and view liquidity metrics for the ETF and its underlying portfolio.
As a VP of UX my responsibility was a close collaboration with financial experts (London, New York, San Francisco) to find the way to organise data and charts for millions of beginner and professional investors, create and organise printable reports. My work was a close collaboration of our PM and DEV partners to find the best way to deliver the planned features.
Role
Consultant: continuous collaboration with Blackrock financial experts, PM and DEV partners
UX: find the right set of information and charts we need to show to different personas, build IA
User Interface Design: ensuring an intuitive and adaptable interface.
UXR: organise user testing sessions to gain information about the latest iterations
Audi: My car ecosystem
As the lead UX designer, I spearheaded the creation of a seamless digital ecosystem connecting car, mobile phone, and desktop applications. Our core objective was to unify user experiences across platforms, ensuring intuitive control over navigation, car management features like heating, and real-time map updates.
I collaborated closely with developers and engineers to craft a responsive interface that translated fluidly between devices. A major focus was optimizing in-car entertainment access without compromising driving safety. We also designed personalized settings that adapted to driver preferences, making tasks like climate control or route planning effortless. The result was a cohesive, user-centered system that elevated the driving experience through thoughtful connectivity.
Role
Project coordination: execute strategy throughout the whole process, to build the next step for car entertainment and navigation system ecosystem
Team management: coordinating cross-functional teams to align on the vision Research: organised market and competitor analysis, summarise findings
UX designer: build information architecture, user flows and figure out how will collaborate together the car, mobile phone and desktop apps
UI designer: create user interfaces and prototypes to show the concept to stakeholders and partners