Hello, I’m Tibor.

Leading the design direction across brand, website and app experiences, with a strong focus on AI-powered design and rapid iteration. Redefining the website user journey, visual identity and website experience, including redesign, branding and the development of an illustration language using mainly AI tools.

For the app, I focus on UX-centered thinking, user targeting and persona creation, redesigning key user flows, information architecture and screens to create clearer and more intuitive experiences. I combine strategic thinking with AI-powered product design to explore, prototype and refine solutions efficiently.

I also work on evolving the overall design language, connecting brand, product and communication into a consistent visual experience. My approach combines strategic design thinking with fast AI-assisted exploration, allowing me to test ideas, develop concepts and turn them into polished, scalable solutions efficiently.

Working at the intersection of product strategy, UX and technology, I translate business objectives, user needs and technical constraints into intuitive digital product experiences.

I contribute across the product lifecycle — from problem definition and feature design to UX flows, prototyping, design systems and implementation support. I facilitate ideation and working sessions, structure complex problems and collaborate closely with product and engineering teams to turn concepts into practical, buildable solutions. I actively use AI-powered design and prototyping workflows, including Claude, Gemini, Figma Make and Agent-based tools, to accelerate exploration, validate ideas and improve the connection between design and development.

I also initiated and implemented a three-layer design token architecture — primitive, semantic and component-level — and successfully drove the transition of the application to dark mode, improving consistency and scalability across the product ecosystem.

Led a team of up to eight product and UX designers across the Agent Workspace and Digital Channels product areas, covering messaging, video, email and predictive engagement. I combined people leadership with hands-on product and design strategy, taking accountability for the quality and direction of delivered experiences while developing a supportive, high-performing design culture.

Working closely with Product Management and Engineering in a “three-in-a-box” model, I connected design strategy with business objectives and product roadmaps. I facilitated vision workshops, identified opportunities, structured complex problems and translated business and user needs into actionable product direction. My role included mentoring and developing designers, hiring and resource planning, salary negotiations, roadmap alignment, design reviews and establishing personalized career development plans.

I also partnered with cross-functional stakeholders to bring competitive and market insights into product decisions, helping teams make clearer choices about product direction, experience and priorities.